Merakii Group | PR & Communications
Meta & Facebook Ads Services

Turn Scrollers Into
Paying Customers.

We build and manage high-converting Meta ad campaigns across Facebook and Instagram — precision-targeted to the right audience, at the right time, with creatives that stop the scroll and drive real results.

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₹30Cr+
Meta Spend Managed
6.3x
Average ROAS
350+
Campaigns Launched
42%
Avg CPL Reduction
98%
Client Retention Rate
What We Offer

Complete Meta Ads Management Solutions

From pixel setup to creative production and scaling — a fully managed Meta advertising service built for measurable growth.

⚙️

Meta Ads Account Setup & Structure

A bulletproof campaign architecture from day one — properly structured campaigns, ad sets, and naming conventions that scale.

  • Business Manager & Pixel setup
  • Conversion API (CAPI) integration
  • Campaign objective selection
  • Attribution window configuration
🎯

Audience Research & Targeting

Hyper-precise audience building using interest stacks, behaviours, custom audiences, and AI-powered Advantage+ targeting.

  • Interest & behaviour targeting
  • Custom audience creation (website, CRM)
  • Lookalike audience scaling (1–10%)
  • Advantage+ audience testing
🎨

Ad Creative Strategy & Production

Data-driven creative frameworks — static images, carousels, reels, and UGC-style videos that hook users and drive clicks.

  • Creative brief & concept development
  • Static, carousel & video ad production
  • UGC & native-style ad creation
  • Hook testing & headline variations
🔄

Retargeting & Funnel Campaigns

Re-engage warm audiences — website visitors, video viewers, cart abandoners — with tailored messaging at every funnel stage.

  • Website visitor retargeting
  • Dynamic product ads (DPA/DCA)
  • Cart & checkout abandonment ads
  • Post-purchase upsell campaigns
🛒

E-Commerce & Catalogue Ads

Full Meta Commerce setup for e-commerce brands — catalogue ads, shops integration, and dynamic product remarketing.

  • Product catalogue setup & optimisation
  • Advantage+ Shopping campaigns
  • Dynamic product remarketing
  • Facebook & Instagram Shop setup
📊

Reporting, Testing & Scaling

Systematic A/B testing, live dashboards, and a proven scaling framework to grow your budget without losing efficiency.

  • Weekly performance reports
  • Creative & audience A/B testing
  • Horizontal & vertical scaling strategy
  • Spend efficiency & ROAS optimisation
Ad Formats We Master

Every Meta Format. Done Right.

We produce and manage every Meta ad format — matched to your goal, audience, and funnel stage for maximum impact.

🖼️

Single Image Ads

Clean, high-converting static creatives for feed, stories, and reels placements.

🎠

Carousel Ads

Multi-card storytelling for showcasing products, features, or brand narratives.

🎬

Video & Reel Ads

Short-form and long-form video ads optimised for in-feed and Reels placements.

📖

Stories Ads

Full-screen immersive stories on Facebook and Instagram with swipe-up CTAs.

🗂️

Collection Ads

Instant experience ads with a hero image/video and product grid for e-commerce.

📋

Lead Gen Forms

Native in-app lead forms that capture qualified leads without leaving Meta.

⚡

Instant Experience

Full-screen mobile landing pages built inside Meta for zero page load friction.

🛍️

Dynamic Product Ads

Auto-personalised ads showing the right products to the right users automatically.

Our Funnel Approach

Full-Funnel Meta Strategy — TOFU to BOFU

We don't just run ads — we engineer a complete buyer journey from first touch to final purchase and beyond.

📢
TOFU

Awareness

Broad audience video & image ads to build brand recognition and drive cold traffic at scale.

🤔
MOFU

Consideration

Engagement campaigns, testimonials, and case studies targeting warm audiences who've interacted with your brand.

💳
BOFU

Conversion

Retargeting ads, DPA, and offer-led creatives pushing warm prospects to purchase or enquire.

🔁
RETENTION

Repeat & LTV

Post-purchase upsell, loyalty campaigns, and referral ads to maximise customer lifetime value.

How It Works

Our 6-Step Meta Ads Management Process

A transparent, structured process from onboarding to scaling — so you always know what's happening and why.

01

Free Audit

We audit your existing Meta account or analyse your niche to uncover quick wins and wasted spend.

02

Strategy Build

Custom funnel map, audience strategy, creative framework, and 30-day launch plan.

03

Setup & Tracking

Pixel, CAPI, catalogue, and conversion events fully configured before a single rupee is spent.

04

Launch & Test

Campaigns go live with structured creative and audience tests to find winning combinations fast.

05

Optimise Daily

Daily bid management, creative refreshes, and audience pruning to maintain peak performance.

06

Scale & Report

Winners scaled horizontally and vertically. Weekly reports with full spend transparency.

Tools & Tech Stack

Powered by Industry-Leading Meta Tools

We use the best tools available to track, test, and optimise every Meta campaign we run.

📘 Meta Ads Manager
📊 Meta Business Suite
🔬 Meta Pixel & CAPI
🛒 Meta Commerce Manager
📈 Google Analytics 4
🎨 Canva & Adobe CC
🎬 CapCut & Premiere Pro
🧪 AdEspresso
📋 Triple Whale
🔗 Northbeam Attribution
Why Choose Us

We vs Other Meta Ads Agencies

Feature DigitalMarkitors Meta Ads Other Agencies
Conversion API (CAPI) setup ✔ Standard on every account ✖ Rarely implemented
In-house creative production ✔ Static, video & UGC included ✖ Client provides creatives
Full-funnel campaign strategy ✔ TOFU to retention mapped ✖ Single-objective focus
Daily account optimisation ✔ 7 days/week monitoring ✖ Weekly batch updates
Live reporting dashboard ✔ Real-time client access ✖ Monthly PDF only
No hidden % of spend fees ✔ Fixed transparent pricing ✖ 15–20% of ad spend charged
Client Results

Real Brands, Real Meta Results

★★★★★
"Our Facebook ROAS jumped from 2.1x to 7.4x in 8 weeks. The creative testing system they use found our winning ad in just 10 days — nothing I've ever seen before."
SN
Sneha Nair
Founder, PureRoots Skincare
★★★★★
"We were spending ₹5 lakh/month with a 1.6x ROAS. Within 60 days they restructured our entire account and we hit 5.8x ROAS spending the same budget."
KV
Karan Verma
CEO, UrbanKicks Footwear
★★★★★
"Lead cost for our real estate project dropped from ₹1,800 to ₹420 per lead. Quality improved too — 3x more site visits from Meta leads than before."
HR
Harish Rao
Marketing Head, Skyline Builders

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